Designing and Explaining the Convergence-Based Financial Services Marketing Model in Tehran Stock Exchange (Mixed Approach)

Mirzahasan Hosseini; Neda Bashiri

Volume 2, Issue 3 , July 2018, , Pages 88-103

https://doi.org/10.22034/ijf.2018.96170

Abstract
  This study was conducted for designing and explaining the convergence-based financial services marketing model in Tehran Stock Exchange. This study was mixed (qualitative-quantitative), and in the qualitative phase, a group of experts in the field of financial services marketing and senior managers of ...  Read More